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5 TIPS TO HELP PROTECT YOUR BUSINESS FROM CREDIT CARD FRAUD
It is always
important to safeguard your business. This includes taking steps to protect
against credit card fraud. Check out these 5 tips.
Tip #1: Make
sure your business is EMV Compliant
Chip technology is a
superior alternative to the magstripe predecessor, making it harder for
criminals to clone credit cards and preventing thieves from using a skimmer to
copy card data during a swiped transaction. While this safeguards your customers,
if your business is not EMV compliant, you could be at risk. If you process a fraudulent
charge in a non-EMV-compliant terminal, you accept the liability which could
equate to thousands – or even tens of thousands of dollars.
Tip #2:
Establish Card Present Transaction Standards
As a business, purchases
for goods and services are primarily made in person. Although face-to-face
transactions make it easier to identify potential red flags when it comes to
fraud, it is still best practice to maintain certain standards. Always inspect
the credit card to ensure it has not been tampered with. Double check the
expiration date and ensure the card carries a signature. If you are uncertain,
ask for photo identification. Maintain the card throughout the transaction and
verify the account number on the terminal matches the account number on the
card.
Tip #3:
Create Protocols for Card-Not-Present (CNP) Transactions
Especially in the
landscape of the pandemic, there are times when you may not be able to accept
credit cards in person. When the card is not present, always be sure to capture
the CVV2 code, billing zip code and street address associated with the card.
(Capturing this information also reduces your transaction fees!) Take note
of orders that are larger than normal for your business, orders that include
several of the same items or a request for a rush or overnight shipment to help
identify potential fraud and protect your business.
Tip #4: Keep
All Records Organized and Current
It may sound redundant
but keeping detailed records of each transaction in an organized manner will
help you in the long run. Should you receive a chargeback, you will easily be
able to pull that transaction’s information in order to dispute it. This means
maintaining receipts, sales orders, invoices, purchase orders, shipping
information, confirmation emails and other additional transaction records.
Tip #5: Stay
in Regular Contact with Your Merchant Services Provider
Staying in regular
contact with your merchant services provider is always a great way to help
prevent credit card fraud. They are there for you through customer service and
technical support and can always lend a hand when it comes to explaining EMV
compliance, how to dispute a chargeback and more.
At OTM
Payments, we are more than a team of industry veterans. We are family-owned and
operated and take our role as your partner very seriously. Our customized and
technology-driven processing solutions are distinctive, and we make sure they
fit every unique business environment and their specific needs.
Ready to start
accepting credit cards with ZERO fees? Contact us for more information on how
we can help sales@onthemarkpayments.com or give us a call at 732-270-7702.