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With 2020 ending, it’s safe to say that electronic payment processing has completely adapted and evolved in an ever-changing landscape. Businesses were forced to modify operations and think of out-of-the-box ways to save on costs. This was particularly crucial for those businesses that were forced to shut down for the first few months of the pandemic, including the beauty and nail salon industry. Now more than ever, streamlining services and reducing operating costs are a true distinct advantage while bouncing back.

OTMP is bringing you a series of case studies to highlight several key industries and the credit card processing programs that help make an impact. For every merchant, we conduct an in-depth analysis to identify exactly what the merchant currently pays in fees (sometimes there are hidden fees the business owner is not even aware of!). Our experts pay careful attention to a variety of areas, including overall fees, EMV compliance requirements, PCI procedures, interchange reduction opportunities, descriptive billing, recurring billing efficiencies and more.

THE MERCHANT: A northern New Jersey nail salon processing credit cards on a traditional platform with OTMP.

THE OBJECTIVE:  Re-opening following the pandemic shutdown, the salon owner was interested in learning more about our zero-fee processing program, so we conducted a side-by-side analysis to illustrate the potential savings of passing credit card fees onto the customer through our CardX Program.

THE RESULTS: Following a comprehensive assessment, the savings identified were meaningful enough for the salon owner to make the switch – nearly $2,150 annually. With a month-to-month contract, the salon owner was also confident that she could return to a traditional platform at any time if needed.

Monthly Volume: $85,194.99

13.73% Monthly Savings Provided by OTMP

$177.81 Savings per Month

$2,133.72 Savings per Year

“As a nail salon owner, accepting credit cards is essential. Our long-time partner, OTM Payments, has always given our business competitive rates and excellent customer service. But, after the pandemic, our business needed to make smarter decisions regarding our expenses. The program OTM Payments presented to us – with zero fees – made all the sense in the world. Our customers also understand why we needed to move in this direction. Every bit of savings helps right now.” - North NJ Nail Salon

Through customized and technology-driven processing solutions, we are here to help our merchants make important and meaningful decisions when it comes to accepting credit cards. Contact us today for a no-obligation, side-by-side statement analysis against your current provider and to learn more about this zero-fee program. (732) 230-7702 or sales@onthemarkpayments.com